Learn everything about the NOUN Bachelor in Marketing programme. Explore admission requirements, course outline (100–400 level), school fees, and how to apply for the 2025 academic session.
The National Open University of Nigeria (NOUN) offers a flexible and affordable way to earn a degree in Marketing through its Bachelor of Science (B.Sc) in Marketing programme.
This programme is designed to give students the theoretical knowledge and practical skills needed to thrive in careers such as advertising, brand management, sales, digital marketing, and consumer research.
Unlike conventional universities, NOUN uses an open and distance learning model, allowing students to balance education with work and family life. This post provides a full guide on the NOUN Bachelor in Marketing programme, including admission requirements, course outline, fees, and application process.
Why Study Marketing at NOUN?
- Flexible Study Model – Learn at your own pace anywhere in Nigeria.
- Affordable Tuition Fees – Payable per semester, making it easier for students.
- Accredited Programme – Recognised by the National Universities Commission (NUC).
- Nationwide Reach – Study Centres across the country provide access to materials and support.
- Career-Oriented Curriculum – Courses blend theory with real-world marketing practices.
Programme Philosophy
The philosophy of the NOUN Bachelor in Marketing programme is rooted in the belief that effective marketing is the backbone of any thriving economy. The programme is designed to equip students with a sound understanding of marketing theories, business principles, consumer behaviour, and emerging digital strategies.
By integrating academic learning with real-world business practices, the programme aims to produce graduates who are not only theoretically grounded but also practically competent in solving marketing challenges within local and global contexts.
The philosophy also reflects NOUN’s broader vision of accessible and flexible education, ensuring that students from diverse backgrounds, including working-class professionals, can acquire high-quality knowledge in marketing without disrupting their personal or professional lives.
Aims and Objectives of the NOUN Bachelor in Marketing Programme
The B.Sc. Marketing programme at NOUN has clear aims and measurable objectives:
Programme Aims
- To develop students with a strong analytical, conceptual, and practical knowledge of marketing.
- To prepare graduates who can contribute meaningfully to the growth of businesses, industries, and government agencies in Nigeria and beyond.
- To instill entrepreneurial skills that empower graduates to create and manage their own businesses.
Programme Objectives
Specifically, the programme seeks to:
- Provide a solid foundation in marketing principles, consumer behaviour, advertising, sales management, and market research.
- Equip students with the ability to analyze market environments, predict consumer trends, and develop effective strategies.
- Foster the development of problem-solving and decision-making skills in marketing and business contexts.
- Expose students to emerging digital marketing trends such as e-commerce, social media, and online branding.
- Encourage creativity, innovation, and critical thinking necessary for strategic marketing planning and execution.
- Prepare students for advanced studies (MBA, MSc, PhD) in Marketing, Business Administration, or related fields.
NOUN Bachelor of Science in Marketing Programme Structure
The structure of the NOUN Bachelor in Marketing programme is designed to provide progressive learning from basic principles at 100 level to advanced strategic applications at 400 level.
- Duration:
- Minimum of 8 semesters (4 years) for UTME (100 level) entrants.
- Minimum of 6 semesters (3 years) for Direct Entry (200 level) students.
- Course Load:
- Students are expected to register a combination of core courses, electives, and general studies courses each semester.
- Maximum of 24 credit units per semester.
- Course Categories:
- General Studies (GST): Provides foundation in communication, ICT, entrepreneurship, and civic knowledge.
- Core Marketing Courses: Covering consumer behaviour, advertising, sales management, market research, and international marketing.
- Business/Management Support Courses: Including accounting, economics, and management principles.
- Electives: Allowing flexibility to explore related fields.
- Industrial Training / SIWES (where applicable): Students may be required to undertake industrial exposure to gain practical experience.
- Project Work (400 Level): Students must carry out supervised research in a marketing-related area and submit a dissertation as part of graduation requirements.
NOUN Bachelor in Marketing Admission Requirements
100 Level (UTME Entry)
Applicants must have:
- Five (5) O’Level credit passes in English Language, Mathematics, Economics, and any two of Commerce, Government, Accounting, Geography, or Marketing.
- UTME result is not compulsory for NOUN admission, but applicants with JAMB scores can apply.
- Completion of the online NOUN admission form via www.nouonline.nou.edu.ng.
200 Level (Direct Entry)
- At least two A-Level passes in relevant subjects such as Economics, Accounting, or Business Studies.
- OND, NCE, or equivalent qualification in Marketing, Business Administration, or related disciplines from a recognised institution.
- HND holders in Marketing or Business-related courses may also be considered.
NOUN BSc Marketing Fees (2025)
New Students (Freshers)
| Fee Description | Amount (₦) |
|---|---|
| Acceptance Fee | 7,500 |
| Caution Fee | 5,000 |
| Orientation Fee | 3,000 |
| Matriculation Fee | 2,500 |
| ID Card | 1,000 |
| Result Verification | 10,000 |
| TISHIP (Health Insurance) | 5,000 |
| Registration + ICT Fees | 15,000 |
| Library & e-Facilitation | 10,000 |
| Total (Excluding Course/Exam Fees) | ~₦64,000 |
Returning Students (Per Semester)
| Fee Description | Amount (₦) |
|---|---|
| Registration & ICT | 13,000 |
| Library & e-Facilitation | 7,000 |
| TISHIP | 5,000 |
| Exam & Course Fees | ₦2,000–₦3,000 per course + exam fee |
| Estimated Total | ₦26,000 – ₦35,000+ |
How to Apply for NOUN Bachelor in Marketing Admission (Step-by-Step)
- Visit the official portal: www.nouonline.nou.edu.ng.
- Select Apply for Admission → Undergraduate → Bachelor in Marketing.
- Purchase the admission form online (₦5,000 for undergraduate programmes).
- Fill in personal details, O’Level or Direct Entry results, and upload documents.
- Submit and print your admission slip for reference.
- Once admitted, pay the acceptance fee and other required fees.
- Proceed with semester course and exam registration on the student portal.
Career Opportunities in Marketing
Graduates of NOUN’s Marketing programme can pursue careers as:
- Marketing Managers
- Sales Executives
- Brand/Advertising Managers
- Digital Marketing Specialists
- Public Relations Officers
- Market Researchers
- Entrepreneurs
Conclusion
The NOUN Bachelor in Marketing programme is ideal for anyone seeking a career in advertising, brand management, and business development. Its flexible model allows you to study while working, and the fees are affordable compared to traditional universities.
With recognized accreditation and career-driven courses, this programme is an excellent pathway for future marketers in Nigeria.
👉 Apply now at www.nouonline.nou.edu.ng and begin your journey into the world of Marketing.
FAQs on NOUN Marketing Programme
1. Is JAMB required for NOUN Marketing admission?
No, JAMB is not compulsory, but candidates with UTME scores can still apply.
2. How much is NOUN Marketing acceptance fee?
₦7,500 for fresh undergraduate students.
3. How long does the programme last?
Minimum of 4 years (8 semesters) for 100 Level entry, and 3 years for Direct Entry students.
4. Does NOUN Marketing degree qualify for NYSC?
Yes, NOUN graduates are eligible for NYSC mobilisation or exemption certificates.
5. Can I work and study Marketing at NOUN?
Absolutely. NOUN’s open and distance learning system is designed for flexibility.
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